Healthy ''N Fit®, Spanning Three Decades, Pioneers & Innovators of Advanced Nutrition(SM)How The Most Nutritionally Complete & Balanced Children''s Formula was Developed.Kid Natural™ was developed to fill a special need. The founder of Healthy ''N Fit® International, Robert J. Sepe, was asked the following question by his children (Robert Jr., 11 years old at the time, Tina, 8 and Joseph, 4). \''Daddy why doesn''t our company have a vitamin for kids?\'' While Healthy ''N Fit® produces over 100 product formulations, sold in over 40 countries, the kids were right! Healthy ''N Fit® didn''t have a children''s chewable. Mr. Sepe saw the great need for a product such as Kid Natural™. After all, most of the kid''s vitamins out there were virtual junk; laden with sugar, artificial colors and flavors and quite incomplete and ineffective. Kid Natural™ is not just a natural vitamin mineral formula; it is a complete nutritional system formulated to meet the nutritional needs of a growing body and mind. Kid Natural™ is for \''the athlete''s kid or any kid who desires optimum health.\''