For sensitive teeth. Gentle bristles. Cheek and tongue cleaner. 48% softer bristles for sensitive teeth and gums (vs. an ordinary soft manual toothbrush). Healthier whole mouth clean (vs. a flat-trim toothbrush). Extra soft cleaning bristles. Gentle bristles for sensitive teeth and gums. Use with Colgate Sensitive Pro-Relief toothpaste. Dentists and hygienists recommend replacing your toothbrush every 3 months. www.colgate360.com. Made in Switzerland.