Crown Business

Product Description

A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs.

The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional job security is a thing of the past.

Here LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a start-up business: a living breathing growing start-up of you.

Why? Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.

These are the very same skills professionals need to get ahead today.

This book isn't about cover letters or resumes. Instead you will learn the best practices of Silicon Valley start-ups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation a small local business or launching your own venture you need to know how to:

* Adapt your career plans as you change the people around you change and industries change.
* Develop a competitive advantage to win the best jobs and opportunities.
* Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships.
* Find the unique breakout opportunities that massively acce"erate career growth.
* Take proactive risks to become more resilient to industry tsunamis.
* Tap your network for information and intelligence that help you make smarter decisions.

A revolutionary new guide to thriving in today's fractured world of work?? the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.


Amazon.com Review

Thomas Friedman Interviews Reid Hoffman and Ben Casnocha

Thomas L. Friedman is a New York Times foreign affairs columnist?? three-time Pulitzer Prize winner?? and author of international best seller Hot?? Flat?? and Crowded.

Whatever you may be thinking when you apply for a job today?? yo"be sure your prospective employer is thinking this: Can this person add value every hour?? every day--more than a worker in India?? a robot?? or a computer could? Can he or she help my company adapt by not only doing the job today but also reinventing the job for tomorrow? And can he or she adapt with all the change?? so my company can adapt and export more into the fastest-growing global markets? In today's hyper-connected world?? more and more companies cannot and will not hire people who don't fulfill those criteria. This is precisely why LinkedIn's founder?? Reid Garrett Hoffman?? one of the premier starter-uppers in Silicon Valley--besides cofounding LinkedIn?? he is on the board of Zynga?? was an early investor in Facebook?? and sits on the board of Mozilla--has written The Start-up of You?? coauthored with Ben Casnocha. Its subtitle could easily be: " graduates! Hey?? thirty-five-year-old midcareer professional! Here's how you can build your career today."Here is our brief chat about their book.

Tom: You're a serial entrepreneur and venture capitalist. Why did you feel the need to offer this message?

Reid: As you write in That Used to Be Us?? our country faces enormous challenges. The path to the American Dream has changed. We wanted to focus on what individual professionals can do to survive and thrive in a flat world. The premise of the book is that all of us are entrepreneurs of our own lives. We must act as CEO of our careers?? take control of our professional future?? and become globally competitive.

Tom: Really? Anyone can be an entrepreneur? Really? Even me?

Reid: Not only can anyone be an entrepreneur?? but they must be. Even you?? Tom! Not everyone should s"ompanies?? but everyone must be the entrepreneur of his or her own life. The skills people need to manage their careers are akin to the skills of entrepreneurs when they start and grow companies. For example?? entrepreneurs can both be persistent on a plan and flexible when conditions change. They take intelligent risk. They build networks of allies and tap those networks for intelligence on what's happening in the world. Silicon Valley's most innovative entrepreneurs possess unique skills--you can learn them and apply them?? no matter your profession.

Tom: Who is the target audience for thi